at over 50 years old, car and driver is the most respected automotive editorial brand in the world; it is also, with over 1.3 million readers, the most successful magazine in its category. market research indicated that car and driver's core strength was it's proprietary, in-depth methodology of testing cars. as such the redesign calls the readers attention back to the data throughout, and multiple points of entry were created to reinforce this information. the end result is a concise, dynamic format.